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A nice, complex word that sounds smart and can impress your friends! It is composed of the words Bio-mimic-marketing and stands for using images of nature to market a product. Biomimicmarketing strategies can be roughly summarised in five categories:  Using nature as aesthetics (such as the juice packages above and bellow-which are great by the way), Use nature as metaphor (e.g. Puma sneakers), Promote a ‘natural’ feeling when using the product, Brand it Eco-friendly and Brand it ‘naturally’ made. Read the full article here and be very impressed or/and scared of how marketing can shove products down our throat (while making us feel natural at the same time!)

 

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