Step Into

Step Into / Uskoči is a project that questions the relationship between architecture and fashion design, and aims at promoting serbian architects, fashion designers and photographers of the younger generation.
A series of projections is to take place across the wider area of Central Belgrade. The projected imagery is selected from various designs by young architects.
Once the projected images of spaces overlap with the spaces which they are being projected upon, a new imaginary spatial setting is created. This setting is intended to provoke a response from a fashion designer to pose his models against such a setting in a manner he/she sees it and thus they create entirely new aesthetic and conceptual relations.

Here are some of the photos. You can see rest of it here

Architect: Ivana Popovic; Fashion designer: Milan Zejak; Photographer: Marko Arsic

Architect: Nikola Andonov; Fashion designer: Sandra Lalovic; Photographer: Tina Maric

Architect: Nebojsa Stevanovic; Fashion designer: Ivana Stojanovic; Photographer: Branko Starcevic

Architect: Edin Omanovic; Fashion designer: DEERSPOTTER; Photographer: Andreja Miric

Architect: Aleksandar Ristovic; Fashion designer: Zorica Stojanovic; Photographer: Jelena Kostic

Architect: Aleksandar Hrib; Fashion Designer: Flora Goticcelli; Photographer: Andrija Rancic

Architect: Iva Cukic; Fashion designer: Aleksandra Ziravac; Photographer: Nemanja Maras

Architect: Pavle Stamenovic; Fashion designer: Ivan Ivanovic; Photographer: Jovana Cetkovic

Architect: Zarko Uzelac; Fashion designer: Monika Ratkovic; Photographer: Dejana Batalovic

Architect: Marija Mikovic; Fashion designer: Senka Kljakic; Photographer: Milica Kolaric

The aim of the project is twofold – the large, human-scale projections of building drawings enable the architects to visualise how their ideas might look once being built and even gives them a chance to take a walk through their designs while they are projected onto existing spaces. For fashion designers, this presents an opportunity to test their designs in a context other than the one they would normally envisage.

The recording of the collaborations forms an integral part of the overall idea. The photographer/video artist, with his/hers own interpretation is seen as an important contributor to the final state of the process.